Author: Phil Spurgeon
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Dynamics 365 vs Business Central – which one should you choose?
Business Central vs Dynamics 365 – which one should you choose?
Which is better – Business Central or Microsoft Dynamics 365? It’s a question that comes up a lot, and of course the answer is ‘It depends what you want it to do’. But let’s break that down a bit and explore what each system offers, and whether it’s possible to just use one.
What’s the difference between Business Central and Dynamics 365?
Microsoft Dynamics 365 Business Central is an enterprise resource planning (ERP) system designed to help you manage the supply chain needs of your organisation. It’s largely focused on things like logistics, inventory planning, and billing, but does have other capabilities too. Businesses use ERPs like Business Central to ensure that resource planning is aligned across the business, and that everyone has access to and can learn from the same information.
Dynamics 365 is Microsoft’s Customer Relationship Management (CRM) system, which provides a full and comprehensive history of the relationship (i.e. interactions) with a customer, giving the insights needed to progress that relationship in the future. Like the ERP, the CRM aids alignment across the business, so that every department that has a touch point with the customer (e.g. marketing, sales and after sales) has access to the same information. The better your CRM, the less likely you are to miss sales opportunities. Like Business Central, Dynamics 365 has additional capabilities, but its core strength is in customer relationship management.
Can you use Dynamics 365 as an ERP?
Yes, to an extent. Dynamics 365 does have some capabilities that crossover with Business Central – it was originally formed from a combination of ERP and CRM systems, after all. But as Dynamics 365 has evolved, it has developed its CRM capabilities and Business Central has grown as the core ERP tool. Essentially, these are two separate systems built with different goals in mind.
Can you use Business Central as a CRM?
Yes, up to a point. But its capabilities are limited, so it depends what you want from your CRM. If you’re looking for basic functionality, Business Central has a Relationship Management tool that enables you to manage contact information, opportunity tracking, targeted campaigns, and so on. This information will be available across the organisation and will ensure everyone is on the same page when it comes to customer history. For more advanced capabilities, however, you’ll need a purpose-built CRM.
What does Dynamics 365 offer that you can’t get from Business Central?
(You can get these things from Business Central, but they offer a different functionality.)
Customisation
Dynamics 365 can be customized according to your sales process, enabling you to have a CRM that perfectly fits your market, your workflows, and your buyers’ journey. The more customized your CRM, the more you can make it work for you, using business and process automation, purpose-built templates, and more. CRMs for membership organisations are entirely different than CRMs for B2B service providers, for example, which will be different again to a retailer’s CRM. If you’re using a one-size-fits-all CRM system, you could be missing out on opportunities for more personalised interactions with your customers.
Additional capabilities
Microsoft Dynamics 365 is a modular solution, which means it offers many capabilities via different apps, which you can add on. These include things like customer behaviour modelling, self-service tools, marketing campaign management, and a sales module that provides insights regarding prospective customer sources and customer engagement data, as well as monitoring sales productivity and performance.
This is advanced CRM stuff – the kind that goes beyond managing data and becomes a core tool in the sales process, helping companies grow and develop.
Automation
Business process automation and Robotic process automation reduce the admin burden on workers, giving them more ‘time on tools’ to get on with their actual jobs. Marketing automation tools similarly enable workers to achieve more with less, expanding their reach and their effectiveness by automating marketing campaigns. All these tools are available with Dynamics 365 and can be used to increase efficiency and performance. For example, you can use marketing automation tools to track the buyer’s journey, see how they engage with your content, and use that data to adjust your approach for maximum effect.
What does Business Central offer that you can’t get from Dynamics 365?
Enhanced data
As a purpose-built ERP solution, Business Central provides centralised and real-time reporting of all connected data, such as customer service requests, cash flow, inventory, etc. so that you can easily identify trends and make decisions accordingly. You can also integrate Business Central with Power BI for enhanced data visualisation, which helps turn data into actionable insights.
A different kind of automation
Like Dynamics 365, Business Central also can use automation to make workflows more efficient and more effective. Integration with tools like Dynamics Copilot eases the burden of repetitive manual work and provides AI-based insights that help business decision-making.
Advanced supply chain management
The supply chain is where Business Central really comes into its own, providing unrivalled visibility on inventory, purchase orders, sales orders, and production orders, as well as warehouse management solutions that help optimise the way you structure your warehouse operations.
How to make the most of Business Central and Dynamics 365
The good news is – you don’t have to choose between Business Central and Microsoft Dynamics 365. They’re all part of the same ecosystem and can be integrated seamlessly to give you the best of both worlds. All the Microsoft 365 systems work on the same common data model, ensuring easy communication and alignment between tools.
Integrating Dynamics 365 with Business Central, Teams, Outlook, Office, SharePoint, LinkedIn Sales Navigator, etc. enables you to work more efficiently, without wasting time switching between apps or repeatedly inputting information, which can lead to mistakes. Having a fully functioning ERP system and a customised CRM maximises your opportunities for efficiency across the business, providing end-to-end support for both your organisation and your customers.
Get in touch with us today to find out how we can help you with your CRM and ERP systems.
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CRM for Membership Organisations
Membership organisations have a lot of data to keep track of. Whether they are academic institutions, geared towards professional certification, or more commercial enterprises catering for specialist interests, the more these membership organisations know about their members, the better they can serve them. But managing that data grows more complex as the organisation evolves, and the old ways of doing things don’t always support current needs.
Let’s look at the specific needs of membership organisations and see how an advanced CRM system can help.
Tracking accreditation
Some membership organisations bestow upon their members a certification or accreditation that is necessary for their professional practice. To keep this accreditation, members must renew their membership periodically and perhaps provide evidence of their continued expertise or employment in this field. Reminding members that renewal is due, giving them the information they need to fulfil requirements, and removing those who don’t renew from the ‘active members’ list are all tasks that can be automated using an advanced CRM.
Selling events
Many membership organisations will offer professional development courses, in-person events, exhibitions, etc. either as part of or in addition to the membership package. Making sure the right people are targeted with the right communications is another job for the CRM and can also be automated if you’ve captured the detail for every member. For example, if your organisation is open to all boat owners, you would want to distinguish between people who sail dinghies and people with super yachts, knowing they have different interests and different budgets. Likewise, if your events are location-specific, it makes sense to target members geographically. All this information can be held by your CRM and utilised to produce a targeted marketing campaign.
Long membership durations
There are membership organisations that are most relevant for specific periods of your life. For example, most people will only be part of the National Union of Students for a few years. Whereas there are other organisations, like the Royal College of Physicians, whose members remain for the duration of their career. Long-term membership organisations have to deal with the challenges of keeping up with members throughout the many moves and changes that take place through their lives. Managing this data, or allowing members to manage their own data, can also be conducted through an advanced CRM and usually with very little manual intervention.
Managing lots of data
Membership data will vary from one organisation to another, but can end up being very complex. Some older organisations, due to the nature of the technology available at the time, have separated data across different systems, making it hard to access all the data, let alone keep track of a member’s history within the organisation. This can lead to confusion and missed opportunities, as it’s hard to approach members in a targeted way if you don’t have all the information readily to hand. An advanced CRM has greater capacity to hold, sort and glean insights from your data, enabling you to really make the most of what your members are ‘telling’ you with every interaction you have with them.
The challenge of managing member data
Managing all this data in a way that is efficient and accurate can make all the difference both to organisation employees and to the membership experience. On the organisation side, no one wants to waste time inputting data if it can be reliably automated. On the member side, no one wants to be on the receiving end of poor customer service as a result of slow, faltering, or inaccurate comms, which is what can happen when the CRM is not up to task. Of course, members won’t know it’s the CRM at fault. They will blame the organisation.
So why do membership organisations often struggle with their CRM? What’s going wrong?
The problem with bespoke CRMs
Many membership organisations – but particularly the long-established ones – operate bespoke CRM systems that were designed especially for their purpose. This can prove to be a challenge in the long-term as the organisation evolves and the CRM ages. How do you get a bespoke CRM to grow with you?
Often, the CRM is designed to meet a specific brief, but over time a number of variables come into play. Hardware evolves. Other, interlinked software is upgraded. The old programme doesn’t remain compatible with new ways of working. The organisation that developed the software for you disappears or changes hands and can no longer provide tech support. The membership organisation itself changes so drastically that a new CRM is required.
These changes are like cracks spreading through the CRM, rendering it unstable. Glitchy software puts your data at risk of security breaches and technical issues. And if your CRM lacks the capabilities to support your needs, you can find your organisation’s growth and development is limited to ‘the way things have always been done’.
The potential of advanced CRM systems
This is why we would advise working with an advanced CRM provider that has the flexibility to tailor to your needs with the backup of global, high-quality support and an established backbone of tech to underpin your operations. This type of CRM can be designed to your specifications, with the fields, processes and workflows required to support your requirements, within the scope of a system that is regularly and automatically updated to the latest spec, and which is designed to integrate with your other core tools.
The additional benefit of advanced CRM systems is the potential offered by Business Process Automation and Robotic Process Automation to reduce the workload and keep on top of day-to-day data management. Things like responding to member enquiries, updating contact details, chasing renewals, etc can all be managed automatically, ensuring your system runs more efficiently, and optimising your operations.
If you’d like more information about how we can help your membership organisation improve customer service and optimise member insights, get in touch.
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CRM and ERP Integration: Why Is It Important?
What happens when crucial departments don’t talk to each other? On a small scale, there’s the possibility of miscommunications and misunderstandings. But when those escalate, it can lead to further division, poor morale, and ineffective business practices.
In short: silos don’t work, and customers pay the price. Integrating related digital tools, like ERP and CRM systems, is one way to break down those walls and improve process transparency.
What is an enterprise resource planning (ERP) system?
Whether your turnover is measured in millions or billions, ERP helps ensure that you’re properly managing the supply chain to meet the needs of your organisation, focusing on inventory, warehouse, shipping, logistics, and billing. For example, if you are a mover, you ensure you have sufficient boxes, tape, bubble wrap, vehicles, and people to complete the jobs you’ve been hired to do. If you sell paper, you need to know you have the supplies to keep up with demand, as well as the means of getting it from A to B.
Running your resource planning through a purpose-built platform ensures everyone within the organisation has access to the same information (process transparency), allowing them to contribute and learn from the planning process.
What is a CRM?
A customer relationship management system, or CRM is more than just a digital Filofax of names and contact details; it’s a history of a customer relationship, which provides you with insights into the future of that relationship, enabling you to track all customer interactions.
An advanced CRM includes a record of all correspondence, a summary of in-person meetings, details of what the customer is interested in, your proposals, and your sales. Again, this is accessible to all relevant parties, meaning the relationship is not in the hands of one salesperson or account manager – it’s with the company.
How do ERP and CRM systems work together?
Traditionally, salespeople have worked in isolation, developing and later closing a deal with very little input or interaction with other departments. However, a great deal of effort is being spent on trying to dismantle these silos to deliver a better, more streamlined customer experience.
In today’s busy workplace environment, structured ERP integration with your CRM system is as important as ever and is a vital part of the effort to streamline customer experiences. Let’s look back to the movers as an example: the salesperson produces a quote based on the size of the relocation project. If this information is passed to warehouse management, a stock check can be undertaken to be sure the required number of boxes, tape, packaging, etc. is available for the given date, keeping HR in the loop and ensuring staffing is sufficient to complete the job.
CRM and ERP Integration enable these ‘conversations’ to happen automatically so that the necessary stock is ordered or ring-fenced for moving day.
What are the benefits of CRM and ERP integration?
Accuracy and efficiency
Here is another (very simplistic) way of looking at the special relationship between the two systems: the CRM is populated with salespeople’s promises; and the ERP ensures they can deliver.
If you sell a product, you need to know that the product is available, and utilising CRM and ERP integration within your business processes ensures that these two important aspects are working together to meet expectations, both in terms of what is being delivered (accuracy) and when (efficiency). It also avoids the ‘human factor’ of forgetting to pass on a message, waiting to relay information until a specific meeting time, or even mixing up orders.
When the two systems are not integrated, the same data is often input into both systems, which is extremely tedious and time-consuming.
Improved visibility
Integrating the ERP and CRM systems enables greater visibility of demand so that inventory can be more effectively managed to reduce delivery times and prevent shortages. Over time, you can automatically build a better picture of customer trends, seasonal demand, etc., for more visibility of what’s coming to the business, enabling you to plan accordingly.
Improved synergy
When systems don’t work together, there’s less impetus for departments to work together. However, CRM and ERP integration allows you to align the different workflows, making all teams more efficient and enabling the organisation to deliver a better customer experience.
Cost savings
When your ERP and CRM systems are integrated, you can create automation across your quote-to-cash process. You gain cost savings from streamlining operations and improving decision-making. But you also free up your employees to focus more of their time on the jobs that they were employed to do, as opposed to all the laborious tasks that they have to do in order to do their jobs.
Bridges, not silos
Connecting departments by integrating key digital tools ensures business processes are moving in the same direction for the benefit of the customer but with the added benefits of improved cost-efficiency, better working relationships, and improved morale.
Hopefully, this article has highlighted the importance of CRM and ERP integration to your business and how refraining from connecting the two systems can hinder your operations massively. If you’d like to know how we can help you break down walls and start building bridges, get in touch.
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What’s The Answer To Unlocking Your CRM ERP Usage Challenge? (Webinar Recording)
The rate at which new software implementations fail is alarming. It’s widely researched and documented that up to 70% of all software implementations fail to meet their objectives.
According to McKinsey & Co, 17% fail so badly they effect the very existence of the businesses deploying them.
The reasons for failure range from wrong partner choice, going over budget, missed timelines, lack of clear objectives etc.
Even successfully deployed systems are prone to failure. A key reason for that is poor user adoption.
According to our Partner – ClickLearn, who are a Digital Adoption & User Training platform:
- 83% of senior executives state their biggest challenge is getting staff to use software
- Only 37% of sales reps use their company CRM
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QGate x Dynamics Consultants: The Benefits of an Integrated CRM and ERP
When ERP and CRM systems are separate, data often needs to be entered manually into both systems. This leads to the risk of data duplication and inaccuracies. Mistakes can happen during data entry, leading to inconsistencies that can cause confusion and errors in financial reporting, customer interactions, and decision-making.
Without integration, the finance team might not have real-time access to customer-related data, and the sales or customer service teams might lack current financial information. This can result in delayed responses, uninformed customer interactions, and missed business opportunities.
QGate are proud to announce that we’re inviting Microsoft Business Central specialists, Dynamics Consultants (www.d-c.co.uk) to share their experiences and the benefits of integrating your ERP + finance solution with your CRM.
Stuart Hardman is an experienced Dynamics Consultant having worked with Microsoft Dynamics Navision, NAV and Business Central for over 20 years, 18 of those as a lead consultant on numerous projects with various Microsoft Dynamics partners.
cf He also has experience working and implementing solutions with major companies and groups in retail, distribution, and service management, as well as smaller companies looking to implement their first integrated ERP solution. In early 2020 Stuart took up his new role as Commercial Manager responsible for products and partnerships at Dynamics Consultants.
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The Importance of Foundation Workflows
The importance of foundation workflows
Foundation workflows are how your business achieves its purpose – but how do you know your foundation workflow is working effectively? Let’s dig into this important subject.
What is a workflow?
To begin – a reminder: what is a workflow? A workflow is a system for managing repetitive processes and tasks that occur in a particular order. They are the mechanism by which people and enterprises accomplish their work, whether manufacturing a product, providing a service, processing information, or any other value-generating activity.
Identifying your foundation workflow
All organisations have inputs and outputs. The workflow is what happens in between, taking you from one to the other. For example, turning strangers into advocates – a process that encompasses all aspects of marketing, sales, delivery and after-sales – is a common foundation workflow for all businesses. We call it a foundation workflow because it lays the foundation for your business.
Identifying your foundation workflow can be a challenge because there are so many tasks involved in getting from input to output, as shown in the diagram below. But by distinguishing between core and ‘feeder’ activities, you’re able to map a critical path. These are the core activities that make up the foundation workflow.
Your product or service offering could be amazing, but if this critical path is not working effectively, you won’t be able to turn strangers into advocates. That’s why the foundation workflow is so important.
The above example applies to most businesses. There are obviously other critical paths for other areas, like education or healthcare, but they all fall into the following broad categories (though not always in this order): acquire, deliver, administrate, after service.
Why your foundation workflow matters
Identifying your foundation workflow can take time, but it’s important work. Understanding your workflow, and how one task relates to another, enables you to streamline that workflow and create greater efficiency and a better customer and employee experience.
Identifying your critical path also enables you to dig deep into your workflow and find out what’s working, where you’re missing opportunities, and what can be improved. Benefits of foundation workflow assessment include:
- More insight into performance
- Ability to prioritise change and improvement
- Where to focus effort
- Reduction in micromanagement
- Responsibilities and accountabilities
- Effective communication
- Knowledge sharing
- Understanding other department’s challenges
In evaluating your foundation workflow, you identify opportunities for effective change – i.e. the changes to your workflow that have the biggest return across your business.
Case study: QGate
We’re sharing our own experiences with foundation workflow assessment to help you understand how this practice can help your business.
As a Microsoft professional services partner that supplies CRM software, we wanted to expand our range of services and provide more value to our clients. Having identified our foundation workflow – the business-typical workflow of lead to order, order to invoice, invoice to cash, and after sales and support – we conducted some due diligence on our ability to grow, measuring our foundation workflow performance against people, process and technology. We looked into our data to see where we were winning, where we needed to do more, and to provide a benchmark for future assessments. The research culminated in a graded assessment of each foundation workflow based on its ability to deliver our current services.
The results showed challenges to overcome in our sales and marketing and service departments, which, when set against our growth ambitions, showed that both performance and customer experience would be compromised if we pursued our growth strategy without change. Fortunately, we did this work in advance, so were able to put a plan in place to bolster our foundation workflow and manage the changes required to achieve our objectives.
Assessing foundation workflows
Identifying and understanding your foundation workflow ensures you have the framework you need to perform assessments that enable you to qualify the efficiency and effectiveness of this workflow. With those insights, you can improve – giving everyone involved a better experience.
As business process streamlining specialists, we would love to help you transform your processes to save time, money and increase efficiency. Contact us – we’d love to hear from you.
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Is your business ready for AI? Introducing Microsoft Copilot (Webinar Recording)
”Humans are hard-wired to dream, to create, to innovate. Each of us seeks to do work that gives us purpose — to write a great novel, to make a discovery, to build strong communities, to care for the sick. The urge to connect to the core of our work lives in all of us. But today, we spend too much time consumed by the drudgery of work on tasks that zap our time, creativity and energy. To reconnect to the soul of our work, we don’t just need a better way of doing the same things. We need a whole new way to work.” – Microsoft
AI is no longer exclusive to large enterprises; it has the power to transform small to medium-sized businesses worldwide, unleashing practical implications for growth, efficiency, and innovation.
Join us for an exclusive webinar on Microsoft Copilot, the revolutionary AI-powered assistant. Discover how Copilot can supercharge your employee efficiency, increase productivity, and allow your people to learn and implement new skills, quickly.
Learn about its key benefits, real-world use cases, and practical implementations. Don’t miss this opportunity to unlock the power of AI and take your business to new heights.
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Turn Your CRM into a Marketing Engine (Webinar Recording)
In this webinar, we will address the challenges faced by businesses working with disconnected solutions, which lack visibility into marketing activities, and experiencing a gap in understanding of what truly converts.
By implementing a solution that brings everyone onto a single platform, our experts will guide you through seamlessly combining your CRM and marketing efforts, eliminating data silos and streamlining your processes.
Agenda:
Challenges
Sales and Marketing working in siloed solutions
Not having visibility on marketing activity
Marketing not understanding what converts into prospects and leads
Create Single solution so everyone is on one platform
Mapping emails, forms etc. back to contact/lead record in CRM
Automate marketing journeys
Outcomes
Full visibility of the overall marketing activity
Saving time on duplication of work and efforts
Consistently updating CRM data from marketing efforts
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How CRM Automation can boost productivity in Recruitment
The recruitment industry runs on relationships. Without the ability to act as mediators, negotiators, and advisers recruitment consultants struggle to build trust. This is made harder still as they have to nurture relationships with two distinct audiences: candidates and clients. Both require much of the same level of care and attention, but have very different needs and measures of success. Without a robust CRM and CRM automation, maintaining these relationships becomes difficult.
With so many active candidates and clients, managing the flow of information and communication manually can create bottlenecks and manual errors. This should be where a CRM system comes into its own, automatically capturing key information and adding it to candidate and business records.
By creating a single source of truth for their data, recruiters can leverage all the information available to them. Without the tedium of searching through emails or spreadsheets. Despite this, some recruitment consultancies see CRMs as another tool to maintain, despite it’s capacity for integration and automation.
CRM – A Recap
Originally, the CRM was a way to store all customer details in one place; essentially a database with a decent UI. Today, CRMs still retain the capacity to house a lot of data, but they take care of how the data is gathered and provide the means to communicate.
The ability to gather, house and segment data allows businesses to gain actionable insights faster. Specifically, when it comes to candidates, a CRM like Microsoft Dynamics 365 allow you to identify which candidates have skills that match open roles.
This alone can save considerable time as candidate CVs no longer need to be screened. Rather an alert can be created so recruiters know when a candidate has come in with the desired skillset.
This shortens the hiring cycle as recruiters can draw up shortlists without manually scrutinising hundreds of CVs. Similarly, when a strong candidate lands in an inbox, recruiters can use Dynamics 365 and tools like it to cross-reference those key skills with the kind of skills their clients look for.
This increases the hit rate of speculative CVs when they go out.
In addition to all this, the CRM should also keep the specifics of every interaction with both candidates and employers. Everyone in the business can see the latest developments allowing for a slicker more professional experience. When used well, the CRM enables you to:
- Attract and engage the right candidates.
- Collect and maintain relevant and searchable candidate data.
- Facilitate easy communication with candidates and employers and provide accurate, real-time updates.
- Report on your processes. Reports give you oversight on the whole recruitment process and identify potential issues early.
What is CRM Automation?
Without functionality like CRM automation, working with so much data has the potential to be highly labour-intensive. With recruitment so dependent on building strong relationships and the ability to respond quickly, it’s hard to scale.
The challenge is that the processes exist for a reason and mistakes can be costly. Especially if a recruiter misrepresents a role or a candidate.
Similarly, as recruiters are often targeted on the amount of outreach they do each day, manual processes can cause good recruiters to fail simply because they’re busy.
Fundamentally, there are only so many vacancies that one recruiter can manage, and so many conversations they can have. This can lead to frustration on an individual and business level because it leaves roles unworked and stalls growth.
Reducing the level of admin and manual processes allows everyone in the business to go faster which allows for more profitable business outcomes.
Business Process Automation (BPA) and Robotic Process Automation (RPA) come in. By automating repetitive and time-consuming tasks, such as CV screening, interview scheduling, and reference checks, CRM automation allows recruiters to give their time to high-value people-centric activities, such as candidate assessment and client relationship management, and reduce the workload of administrative tasks.
How can CRM automation help recruiters?
Manual processes are always at risk of errors. Mistakes get made and a certain margin for error is acceptable. But the busier we get or the more pressure we feel, the propensity for making mistakes increases. Between the many steps of the hiring process and the number of people involved, it’s all too easy to lose a CV, miss an email, or schedule an interview for the wrong time. Any of which could impact any deals that are in the works. Automated workflow systems ensure that recruitment processes follow standardised procedures, reducing the risk of errors and ensuring consistency across the organization.
CRM automation allows you to:
- CV screening – CRM automation systems can scan CVs and applications, extracting relevant information such as skills, experience, and qualifications. By using predefined criteria, these systems can filter out unqualified candidates, reducing the chance of human oversight or bias in the screening stage.
- Skill matching – Automated tools can compare the skills and qualifications of candidates with the job requirements. By analysing keywords and contextual information, these tools can identify the best matches, ensuring recruiters don’t overlook qualified candidates or mistakenly shortlist unsuitable ones.
- Updates – Automated communication tools can send personalised emails to candidates at different stages of the recruitment process, providing updates on their application status, next steps, and relevant information. This keeps candidates informed and reduces the likelihood of miscommunication or missed notifications, while also freeing up the recruiter to focus on what they do best.
- Document-gathering – Leveraging functionality in tools like Dynamics 365, you can enable checks at various stages in the recruitment flow. This will ensure documentation is received, the candidate has the required right to work, references and visas. You can add and track various types of compliance documentation checks such as proof of ID, visa status, qualifications, or certifications, ensuring nothing is missed.
Scaling with CRM Automation
Above all, CRM automation helps you do more with less. Growing your revenue doesn’t have to involve increasing your headcount when you’re freeing up your team by automating labour-intensive tasks. CRM automation enables you to handle larger volumes of applicants and applications giving you a segmented talent pool that is easy to access and utilise. Automation can help recruiters shortlist candidates efficiently, and manage multiple hiring pipelines simultaneously without sacrificing the quality of the candidates or the service.
To learn more about how CRM automation within Dynamics 365 can transform your recruitment consultancy, speak to a member of the team, today.
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